Nick Hayek: OMEGA's partnership with ORBIS | OMEGA

Swatch Group CEO Nick Hayek recalls how he first heard about ORBIS International and talks about OMEGA's involvement with the organisation. ORBIS International is dedicated to the treatment and prevention of blindness around the world. Mr. Hayek explains how OMEGA saw the ORBIS mission and the Flying Eye Hospital as a truly visionary concept that matched perfectly with OMEGA's own sense of social responsibility. Mr. Hayek also describes how OMEGA brand ambassador Daniel Craig was particularly eager to be actively involved in the project "not just as James Bond but as Daniel Craig".